via (jertroni)

More here: www.the-colour-store.tumblr.com

More on Safety Orange (and Devo) from Tim Griffith and Cabinet Magazine:

“Devo often wore jumpsuits of safety orange, which was, at the time, the color of nuclear power plants and biohazards—a color created to oppose nature, something never to be confused with it. It is the color of information, bureaucracy, and toxicity. Variations of orange have often played this role. Ancient Chinese bookmakers, for example, printed the edges of paper with an orange mineral to save their books from silverfish.

Times change. In 1981, the Day-Glo connoisseur Peter Halley suggested that New Wave bands like Devo were “rejecting the cloddish substance of traditional humanistic values,” comparing their work to that of the Minimalists. (All colors are minimal.) Yet the course of Devo has been the course of culture: the band’s rejection of humanistic values has become more abstract and expansive, and enmeshed in cultural tissue. Their music moved away from the specialized artistic realm of electro-synth composers like Robert Fripp and Brian Eno (who produced the band’s first music in a German studio at the behest of David Bowie) and into the world. First, it appeared for the mass audiences of the television show Pee-wee’s Playhouse, for whom the band wrote music. More recently, its band members have written music to accompany Universal Studio’s Jurassic Park ride and, most recently, Purina Cat Chow commercials. Their anti-humanism no longer approaches culture from any critical remove; there is no synthetic outside from which to unveil the bureaucratic, unnatural structures of a social façade that presents itself as entirely natural. We have entered an era of synthetic realism.”

image via boiltheocean.

We are very pleased to announce the addition of a **new** colour in the shop — Safety Orange.

Safety orange was conceived as the ideal colour to stand out against a background sky or water. It’s the color of warnings, danger, and industrial accomplishment.

Stay tuned for more industrial colors in the coming weeks!

Our colour cubes will be on display at the Project Projects table at the first ever L.A. Art Book Fair. This will be the first chance to get a look at our new solid ash wooden cubes and two spectacular new colours: Safety Orange and Chroma Key Green.

More details on the new colours soon; until then — enjoy the fair.

LA Art Book Fair
February 1-3, Opening January 31
http://laartbookfair.net

MSM

This recent exhibition organized by curator Meredith Carruthers is a surprising and colourful encounter between works by Guido Molinari, Bruno Munari and Andrea Sala.

I’m sorry to have missed Sala’s sculptures in playful conversation with such iconic figures in the history of colour and art — more on the exhibition from the Musee d’Art de Joliette.

Some tumbling of Munari’s “Useless Machines” here, and more on Molinari here.

The Colour Store is now tumbling at thecolourstore.tumblr.com (that’s thecolourstore with no dashes; not to be confused with http://the-colour-store.com.tumblr.com)

Please check back here on the-colour-store.com for news, updates, and longer stories, and there for more frequent posts of imagery and current research. Lots of newness to come in early 2013!

All the best to you and yours for the holidays.

xx thecolourstore

american artist tauba auerbach presents the 8 x 8 x 8-inch hard-back cubes illustrating the RGB color scheme in a page-by-page medium. a digital offset print on paper with airbrushed cloth cover and book edges create a colorful reference volume of all the colors in existence. the special binding was co-designed by the artist herself in collaboration with daniel e. kelm, and were printed at wide awake garage, an independent bookbinder, with help from leah hughes.

more here

image via brittany schall

Oskar Schlemmer.

http://vimeo.com/11905636